Overcoming Barriers to Communication

In this talk, Neil Jurd puts forward the concept of a ‘Barriers to communication model’ which shows the stages a message goes through leading to action, explaining how to improve communication. He emphasises the key importance of learning how to communicate effectively as a leader. The quote from George Bernard Shaw is discussed, ‘The single biggest problem in communication is the illusion that it has taken place’, the model seeks to combat this problem through the various stages it includes.

Neil explains the line of communication to begin with the expression of a message, with the most optimum expression being spoken word and a well-articulated message. He states that the message must then be received, this being either directly heard or an email/text being read.

During the next stage the message is understood, with clear and concise information to avoid overcommunication. Neil uses the example of WWII, discussing how the BBC was listened to throughout Europe, as they were well-trusted, this explains the importance of the message being believed, the next part of the model. To achieve this leaders must be honest and straightforward, as this leads to being well-trusted, and gives the receiving individual a desire to engage with the message. Neil explains that engagement occurs when the message is important or interesting, encouraging the individual to act and think. Neil states that when all of these stages have been completed, action occurs.

Having explained the stages of the model, it is clear that communication is more challenging than many perceive it to be, and as Neil suggests, the passage message requires observation and assistance – a technique he learned during his time in the army. He says that it is often beneficial to ‘Backbrief’. This is a method that involves discussing the message with the recipient, to gain an understanding of their engagement with it.

To conclude his talk, Neil puts forward the question of ‘How you can apply the barriers to communication model in your team or organisation’, hoping to help you to reflect upon applying the model within your team, considering how difficult communication can be.

Understanding how to approach communication in an organisation will significantly help your team in improving both efficiency and effectiveness, with the newly established open-communication channel.