“The Leadership Book” by Neil Jurd is a CPD certified best-selling guide that helps leaders make a positive impact at work and beyond. Neil shows how effective leadership boosts morale, retention, creativity, and performance, framing leadership as a force for good.
Written in clear, accessible language and supported by simple illustrations, the book draws on Neil’s 17 years as a British Army officer and Sandhurst instructor, plus his work developing leaders at organisations like Virgin Media, Burt’s Snacks, and Sanofi.
Popular across sectors from business to education and healthcare, the book helps individuals and senior teams strengthen leadership skills.
Neil Jurd is widely known as the author of the best-selling ‘The Leadership Book’. He also recorded the popular TEDx talk ‘Pause and Allow’ and is the CEO of the leadership training company Leader-Connect.
A former Army Officer and Royal Military Academy Instructor, who served on several operational deployments, Neil has worked with leaders from a wide range of organisations, including Virgin Media, Sanofi Pharmaceuticals, Burts Snacks and Santander UK.
Neil brings his military and commercial experience together in his writing. He is a regular guest on leadership related podcasts and a regular contributor to magazines including Forbes and HR Magazine.
Neil is a Fellow of The Institute of Leadership and was appointed OBE for his own leadership in the youth sector.
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The Leadership Book by Neil Jurd OBE distills the principles of effective leadership into clear, practical lessons that can be applied in any context, from business and education to the armed forces and beyond. Written in a straightforward, engaging style, the book focuses on developing self-awareness, purpose, and the ability to inspire others. It’s designed for anyone who wants to lead with confidence, build cohesive teams, and create meaningful impact through positive, values-based leadership.
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