The ‘Serve to Lead’ Style

‘Serve to Lead’ is the motto of the Royal Military Academy Sandhurst, where British Army officers are taught to lead. This approach to leadership emphasises the importance of humility and compassion in leadership.

Neil Jurd OBE, a former Sandhurst instructor explains how Serve to Lead should be part of your approach to leadership.

by Neil Jurd OBE

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7 Minutes

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June 5, 2021