About this podcast

In this episode, Corine is joined by writer and communications expert Charlotte Otter to unpack a topic that often gets misunderstood: reputation.

Before this conversation, Corine associated reputation management with spin and crisis control. Charlotte completely shifted her perspective. What if reputation is less about image and more about the stories people tell about you based on what you say and do?

They explore how to stay visible without being performative, what to do when things go wrong, and how to build trust – even if you’re leading a small, growing business.

Key Takeaways:

What if your reputation isn’t what you say it is, but what others experience?

Could the gap between your words and actions be quietly eroding trust?

How can you show up authentically, without oversharing or performing?

What should you say (and when) when something goes wrong?

How do you keep your personal brand aligned with your business story?

Can storytelling be your most overlooked leadership tool?

What role does social media play in your reputation, especially if you hate self-promotion?

Resources:

Find Charlotte at charlotteotter.com
Charlotte’s book We Need New Leaders – visit charlotteotter.com/leaders
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Meet the Host

Back in 2010, when I was just starting my coaching journey, I began seeing how powerful the process was for individuals. I’ve worked with all types of leaders and managers, from underrated heads of finance and recently recruited high potentials, to directors that were heading for burn out.

Watching them grow, develop better habits and improve their relationships is incredible, but what never fails to astound me is the difference those changes can make to the organisation as a whole. It’s a ripple effect that often inspires other members of the team to stand up and seek positive change too.

I’ve seen my clients change their own leadership behaviours and habits, as well as developing the people within their business for the better. It’s always a journey and it’s an absolute privilege to be involved.

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