Junk Values: How To Set a Purpose, Vision and Culture That Is Fit for Purpose

The world of values, purpose, vision and culture has shrunk to a limited vocabulary and performative showboating. Little wonder so many people now dismiss it all as nothing more than a corporate exercise .

Course Overview

Junk Values are the patterns that have crept, unchallenged, into the systems and processes of values. They do real damage to people and businesses alike.

Having a clear vision, purpose and culture isn’t a “nice to have” - it’s essential to building effective, high-performing teams. For leaders, setting the right vision and purpose will help set the culture that will get the best from a diverse group of people from the start. Too many organisations have set out their visions with bland and vague statements are bland and vague resulting in staff at all levels paying lip service it. In this practical course, Erika Clegg draws on her experience in the business world and her Book "Junk Values" to explain how clarity of purpose and vision setting is so important and how it works in real-world environments - not just in theory.

Why This Matters

Teams perform best when people feel valued and have a clear sense of purpose. Without this – teams struggle to understand their role and performance suffers accordingly. Removing "Junk Values" from a statement can help focus the team and build trust, improve team cohesion and create an environment where people can do their best work.

What You'll Learn

By the end of this course, you will be able to:

• The importance of purpose and vision.
• How to identify "Junk Values" and how to replace them with stranger values.
• How to identify the genuine principles that are constantly lived,
• How to express values clearly and use them as a foundation to thrive.

Who This Course Is For

This course is designed for:

• Leaders
• Managers
• Future leaders on their leadership journey

It's particularly valuable for those looking to build confidence in leading people well from the outset.

What's Included 

• 10 short, practical video lessons
• Real-world examples and guidance
• A final assessment to consolidate learning
• Flexible, self-paced learning

About The Instructor

Erika Clegg helps organisations and people harness their principles to strengthen impact, performance and trust over time. Her work is grounded in the belief that values, when properly understood and applied, are not statements but assets. Trusted by very senior leaders across the world, she works across sectors including logistics, manufacturing, gaming, charity, government, law and engineering, offering consultancy, leadership programmes, masterclasses and senior-level coaching.

Her book Junk Values – shortlisted for the Business Book Awards 2026 – challenges the widespread use of hollow, performative values and sets out a more rigorous, commercially effective approach.