Understanding Alternative Futures

In the previous episode, Craig Lawrence explained how the most effective strategies seize emerging opportunities and overcome future challenges to achieve a desired endstate. But to build such strategies, we must first ask:

What kind of future might we be heading into?

In this short strategy film, Craig explores the concept of alternative futures – possible scenarios that could shape the strategic landscape ahead. By understanding these potential futures, leaders can develop more resilient, adaptable and forward-looking strategies.

Watch just the first six minutes – we guarantee it will change how you think about the future (and strategy)!

by Craig Lawrence

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8 Minutes

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October 15, 2025