What is Strategy?

In Episode 1 of the "Quick Strategy" series, learn how seeing strategy as a bridge can help you unlock business growth and generate lasting competitive advantage.

Strategy expert Craig Lawrence tackles the deceptively simple question: What is strategy? Exploring some of the most widely used definitions, he explains why he believes the most powerful way to understand strategy is as a coherent blueprint to bridge the gap between the realities of today and a desired future. He then unpacks this idea, revealing how the concept of a “strategy bridge” can transform the way we think about planning and decision-making.

by Craig Lawrence

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6 Minutes

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October 6, 2025