Interview with James Batchelor

Entrepreneur and technologist James Batchelor expands on some of the ideas in his popular Leader-Connect talk about ‘Sales and Leadership’. James talks about his own business, Alertacall, a vibrant and successful technology company that supports social housing providers and their tenants and which was recently awarded a prestigious Queen’s Award for Enterprise and Innovation. James explains the importance of story-telling in leadership, as a technique for creating rapport, focussing people on a shared view of the future and building connection.