As director of Student Recruitment, Marketing and Admissions at the University of Sheffield Dan Barcroft has years of experience of leading within the higher education sector. His previous roles have included positions at top tier universities such as Lancaster University, University of Reading and University of Essex.

In his roles Dan has specialised in delivering services to higher education establishments to ensure they can provide the best services to prospective students and applicants. Dan is a member of the board of trustees for an LGBT+ charity that supports members accessing and participating in outdoor pursuits.