“The Leadership Book” by Neil Jurd is a best-selling guide that helps leaders make a positive impact at work and beyond. Neil shows how effective leadership boosts morale, retention, creativity, and performance, framing leadership as a force for good.
Written in clear, accessible language and supported by simple illustrations, the book draws on Neil’s 17 years as a British Army officer and Sandhurst instructor, plus his work developing leaders at organisations like Virgin Media, Burt’s Snacks, and Sanofi.
Popular across sectors from business to education and healthcare, the book helps individuals and senior teams strengthen leadership skills.
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The Leadership Book by Neil Jurd OBE distills the principles of effective leadership into clear, practical lessons that can be applied in any context, from business and education to the armed forces and beyond. Written in a straightforward, engaging style, the book focuses on developing self-awareness, purpose, and the ability to inspire others. It’s designed for anyone who wants to lead with confidence, build cohesive teams, and create meaningful impact through positive, values-based leadership.
