If you’ve ever struggled with a problem that just won’t go away, then this film is for you!!

In this short strategy film, strategy expert Craig Lawrence explores one of the biggest obstacles to effective strategy: wicked problems – complex, messy challenges that resist straightforward solutions. Alongside the uncertainty of the future, many strategies must grapple with issues that are deeply interconnected, politically charged and impossible to “solve” in the traditional sense.

Craig unpacks the origins of the term ‘wicked problem’, drawing on the seminal work of Horst Rittel and Melvin Webber, and explains why recognising these challenges is essential for any strategist. He also draws on his own book ‘The Quick Guide to Effective Strategy’ to illustrate the points he is making.